Taking into account individuals’ evolving healthcare expectations and developments in the health sector, Bupa Acıbadem Sigorta has comprehensively redesigned its critical illness insurance offering. The renewed “Personalized Critical Illness Insurance” has been launched with broader coverage, more flexible benefit options, and a personalized plan structure.
Emphasizing that critical illnesses pose not only medical challenges but also significant financial burdens, Bupa Acıbadem Sigorta aims to support its policyholders in maintaining their financial strength during difficult times, sustaining their quality of life, and focusing on their treatment processes with confidence.
Highlighting that critical illnesses—which directly threaten individuals’ lives and cause substantial changes in quality of life—create economic and social burdens in addition to medical ones, Bupa Acıbadem Sigorta developed the Personalized Critical Illness Insurance to help mitigate these multidimensional impacts. Taking into account long treatment periods, loss of workforce, and rising living expenses, this special policy offers strong financial protection both for covering treatment costs and for maintaining daily living standards.
COMPREHENSIVE PROTECTION AND FLEXIBLE OPTIONS
The Personalized Critical Illness Insurance provides coverage against 19 different critical illnesses, including cancer, heart attack, stroke/paralysis, kidney failure, major organ transplants, and loss of hearing and speech. Policyholders can choose the coverage best suited to their needs from three different plan options designed according to varying coverage amounts, risk profiles, age groups, and individual requirements.
The benefits offered may be freely used not only for treatment and care expenses, but also for home care and rehabilitation processes, meeting essential household needs, and balancing income loss resulting from workforce disruption.
TAX ADVANTAGES AND ACCESS TO ADDITIONAL BENEFITS
While offering financial protection, the new product also provides tax advantages to policyholders. In line with the rates specified under applicable legislation, policy premiums may be deducted from the income tax base. In addition, policyholders gain access to a wide range of benefits valid across numerous brands through senCard membership.
ANOTHER VALUE-CREATING STEP FOR SOCIETY FROM BUPA ACIBADEM SİGORTA
With its renewed product, the company aims to help both individuals and families build a more resilient financial structure against health risks. By prioritizing individuals’ ability to focus not only on treatment but also on maintaining their daily lives when faced with a critical illness, Bupa Acıbadem Sigorta seeks to create long-term value for society through this new offering.
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